OUR STORY

At Jelley, we believe that every parent deserves peace of mind and every baby deserves the softest, safest sleep.

Founded by Ash, a baby sleep consultant and mum, Jelley was created out of a simple yet powerful mission: to make bedtime more comfortable for little ones, especially those with skin sensitivities. We know how important sleep is for babies and for parents, and we’ve poured that knowledge into designing a product that truly make a difference.

Toddler wearing Jelley silver fibre sleeping bag in sage colour.

Our signature silver fibre and bamboo sleeping bag is the first of its kind in Australia. The natural antibacterial and hypoallergenic properties of silver fibres, combined with the buttery softness of bamboo, create a sleeping environment that is gentle on delicate skin, breathable and temperature-regulating. The result? A safer, fresher and more comfortable sleep, night after night.

We’re more than just a product. Jelley is a community for parents navigating the ups and downs of sleep. With years of experience helping families establish healthy sleep routines, we understand what you’re going through, and we’re here to support you.

Because when your baby sleeps better, the whole family thrives.

Welcome to Jelley. Designed with love and made for peaceful sleep.